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The Process

From first call to launch day -and beyond.

No black boxes. No agency jargon. Just a clear, structured process designed around you -so you always know where things stand and what's coming next.

Phase One

Strategy & Discovery

~1 week

Every good website starts with the right questions. Before a single pixel gets designed, we spend time understanding your business, your customers, and what success actually looks like for you.

What happens

A free 30-minute discovery call -relaxed, no hard sell
Competitor and market research to understand your landscape
Audience profiling to shape messaging and tone
A written site brief covering goals, pages, and design direction
Once scope is agreed and the proposal signed off, we schedule an onboarding call to get everything set up before design begins

Your role

Tell us about your business and what you're hoping a new site will do
Share any existing brand assets -logo, colours, fonts if you have them
Point us to a few websites you like the look of (optional but helpful)

Phase Two

Design & Development

3-4 weeks

This is where your site comes to life. We design from scratch -no templates, no off-the-shelf themes -then build it on a modern, performance-first framework that's fast, secure, and easy to manage.

What happens

Initial design concepts shared for your feedback
Two rounds of revisions included as standard
Full development on a modern, performance-optimised framework
CMS setup so you can update content without touching code
Cross-device and cross-browser testing throughout

Your role

Review design concepts and give feedback -we make it easy
Provide final copy and any images or media for your site
One final review before we move to launch

Phase Three

Launch & Growth

~1 week

Launch day is the beginning, not the end. We handle the technical side of going live, make sure everything is running smoothly, and stay close for the first few weeks as you settle in.

What happens

Pre-launch review -a final walkthrough together
Domain connection and DNS handover (we manage the technical side)
Search engine setup -sitemaps, indexing, basic SEO foundations
First-week support included as standard
Training so you know how to update your own content

Your role

Domain access -or we can help you purchase one if needed
A thumbs up when you're happy and ready to go live

Typical timeline

Live in 4-6 weeks.

Discovery

Week 1

Design

Weeks 2-3

Build

Weeks 3-5

Launch

Week 6

Timeline assumes timely feedback and content. The faster content flows, the faster you launch.

FAQs

Questions we hear a lot.

What do I need to prepare before we start?

Not much. A brief overview of your business, your goals, and a few websites you like the look of is enough to get the ball rolling. We handle the structure, strategy, and direction -you just need to show up to the call.

Will I have to write all the copy myself?

We'll guide you through the copy structure and give you a clear brief so you know exactly what to write for each section. If writing isn't your thing, we can work with rough notes and shape them into something that sounds like you.

What if I don't have a logo or brand yet?

We work with what you have. If you're starting from scratch, we can incorporate basic brand elements as part of the project -just let us know upfront so we can factor it into the plan.

How long does the whole project take?

Most projects are live within 4-6 weeks of the discovery call. The main thing that affects the timeline is how quickly we can get copy and feedback from you -the faster that flows, the faster you launch.

What happens after the site goes live?

Launch support is included as standard for the first week. After that, ongoing care plans are available if you want regular updates, new pages, or someone to keep things running smoothly as your business grows.

Can I make changes after the site launches?

The CMS means you can update text and images yourself without any technical knowledge. For bigger changes -new sections, additional pages, redesigns -we're available on an ad-hoc or monthly retainer basis.

Ready to start?

The first step is a 30-minute call. That's it.

No commitment, no hard sell. Just an honest conversation about your business and what a better website could do for it.

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